PEOPLE
Noriko Yokoi
Founder, President
Noriko has 20+years of experience working as a planner at top Madison Avenue agencies across direct marketing, CRM and advertising across retail, health, wellness and beauty.
In 2014, she began leading customer experience and realized that in order for the discipline to become transformational, it had to go beyond a marketing or sales discipline and expand into the company’s corporate culture as a whole.
In 2016, she was introduced to the agile process for transformation and innovation, and realized its potential to companies and businesses.
In 2019, she was introduced to human-centered, design thinking methodology. She realized then that she could bring customer experience, agile and design thinking together as a discipline to help companies to thrive.
Noriko has a B.A. from Sophia University, M.Sc., Ph.D. from the London School of Economics and a Design Thinking Certificate from MIT. She lives with her husband, 15-year old twins and a French Bulldog in New York.